Tasked with the difficult job of advertising, advertising software to advertisers’… During this full-year course, our class worked tirelessly as a full functioning ad agency to create a seamless campaign for the Adobe Experience Cloud for Advertising. Hard work pays off, we took home first place in District 1 by a landslide! 

NurtureBed is an extremely popular dog bed that we built an entire brand around. While working at J. Michael Strategies we wanted to build a strong case study to show clients we know how to sell anything online. We found this dog bed that had been proven to sell and built our own strategy around it. Our approach was the anti-anxiety angle and we created a great offer to along with it, we then used Facebook, Instagram, Twitter, and Tik Tok to drive traffic to a site optimized for conversions. I was lead on this project and built the Shopify store and managed the digital campaigns. Today, NurtureBed is an established brand with a valuation of $1.05 million in just over a year of being in business and has been scaling successfully both vertically and horizontally.

Tater Baseball is a company specializing in manufacturing and selling premium wood baseball bats. As one of my clients, they wanted to push their new training bats before the season started. After working with them to craft the right strategy and set an appropriate budget I launched multiple campaigns on Facebook. We ran traffic for about 2 months with a limited budget of $2,200. After 2 months Tater was out of trainers and we had to turn off the campaign, they brought in about $5,500 and the ROAS for the life of the campaign was 2.6.